ONE BRAND AIM FOR CITRUS CROP: Growers aim for unsurpassed gains

摘要

ANEW venture to market up to 30% of Australia's citrus production under a single brand holds out the promise to growers of a foothold on the escalator of export growth to virtually unlimited Asian markets. If it succeeds, its proponents believe it may also become a marketing model for other major horticultural crops, or even farm commodities such as wool.