WOOL PRODUCTS NEED AGGRESSIVE SELL: Throwing off bureaucratic shackles key

摘要

AS A woolgrower and exporter, Michael Lempriere believes the wool industry has run off the rails since the removal of the reserve price scheme five years ago. While Lempriere says the future is bright for wool, he feels the industry needs to become leaner and more aggressive in its marketing of the fibre and wool's attributes to today's consumer.