National beef grading legislation - do we need it?

摘要

The subject of beef grading and in particular the description of cow beef or budget beef has long been a topic of discussion in the Australian beef industry. The proponents of this system believe that by describing cow beef as 'cow beef, 'budget beefor 'manufacturing beef they will be able to engender a greater degree of customer satisfaction because customers will understand that the meat is a secondary product. The Beef Improvement Association (BIA) has. as the centre plank of its policy, the creation of the satisfying beef meal. The BIA believes that the customer is the most important person in the world and that in order to win and retain customers we must ensure thai beef is satisfying. It also needs to be accessible in terms of price and convenience.