Of the major paint and coatings segments, architectural paints touch the most people. People are always looking to paint their interiors and exteriors of their homes. Not surprisingly, it is a huge segment; Allied Market Research valued the architectural coatings market at $63.3 billion in 2020, and the segment continued to grow through the COVID-19 pandemic. Eric Stevenson, director of brand and product management for PPG's Architectural Coatings business in the U.S. and Canada, reported that PPG saw softness in the DIY market compared to previous years, especially those in the height of the pandemic, adding that there was renewed strength in the Pro market.
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