It has been an extraordinary couple of years for the food, drink, and nutrition indutries. A global pandemic, increasing climate change concerns, inflation, and never-ending advancements in technology have had an undeniable impact on the way we live our everyday lives. As a result, we are in the midst of an unprecedented shift in consumer trends. Against the backdrop of COVID-19, in particular, anxieties around health and well-being have never been greater. Yet research suggests that consumers are tackling this in new and unexpected ways - including recognising a link between personal and environmental health. But for every challenge, there is also an opportunity. Through collaboration and agility -both areas which we have all had to upskill in the last two years - the nutrition industry is well-positioned to make a real impact in creating a more sustainable and healthy future for all. But first, we must know where to start. Using the latest consumer and market insights, FrieslandCampina Ingredients has identified five of the key trends set to drive the evolution of our industry in 2022 and beyond, so brands can pinpoint areas for innovation and NPD in the active, performance and medical nutrition markets. Here they are.
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