Kangaroo Island natural canola and cereals going global

摘要

Agroup of Kangaroo Island farmers have created a unique new business by selling their canola to one of the biggest markets in the world. The island - known internationally for its natural beauty, tourism and fine food - is now having a big impact in the kitchens of discerning Japanese consumers. Kangaroo Island Pure Grain Pty Ltd - representing most of the island's cropping farmers - produces natural pure canola and other grains, all traceable to individual farms, machine-cleaned and guaranteed trueto specification. In the highly competitive - and food-safety conscious - Japanese market, this canola is fast becoming a product of choice. The group's strategic approach to doing business in Japan and growing new markets highlights how innovative thinking can get results.