FRANCHISING - MAYBE THE WAY TO A BETTER BUSINESS

摘要

DURING the past 20 years, franchising has become one of the most popular means of conducting business. Some of the world's most successful businesses are franchised operations, including McDonalds, Pizza Hut and Angus and Robertson book stores. Generally, the franchisor has a proven method of turning a service or product into a profit as a result of their particular expertise, know-how, trademarks, recipes or business systems.