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A reputation second to none - the MX Magnum

机译:声誉首屈一指-MX Magnum

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摘要

When Case-IH launched its new MX Magnum series of tractors in 1997 it claimed it was redefining the broadacre tractor market. Its success can only be measured by its market place acceptance (that is, sales). For the past five years the range of fivemodels with maximum engine power ratings from 145 to 224 kilowatt (194 to 301 horse power) has been the nation's top selling broadacre row-crop tractor range, commanding 35 percent to 40 percent market share. Firstly, to clear any confusion or misconceptions, the MX Magnum range 'sits' in the Case-IH product line following the 'merging' of the Case and New Holland companies to form Case New Holland Global (CNH Global). As a condition of the merger, the European Union (EU) insisted that Case divest itself of at least one of its European plants so that an 'unfair competitive situation' for the new company wasn't created.
机译:当Case-IH在1997年推出其新的MX Magnum拖拉机系列时,它声称正在重新定义广阔的拖拉机市场。它的成功只能通过其市场接受度(即销售)来衡量。在过去的五年中,五种型号的发动机最大额定功率从145到224千瓦(194到301马力),一直是美国最畅销的阔亩行间拖拉机系列,占据35%至40%的市场份额。首先,为了消除任何混淆或误解,在Case和New Holland公司“合并”成立Case New Holland Global(CNH Global)之后,MX Magnum系列“加入”了Case-IH产品系列。作为合并的条件,欧盟坚持要求凯斯剥离其至少一家欧洲工厂,以免给新公司造成“不公平的竞争局面”。

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