MARKETING ALLIANCE TO PROMOTE NAME-BRANDED LAMB

摘要

ONE OF Australia's most influential Poll Dorset studs has teamed with leading pastoral house, Elders Ltd, in what will be the world's first cooperative marketing alliance for lamb based purely on genetics. Under a pilot program launched in March, genetics from the Kentish Downs Poll Dorset stud, Yankalilla, South Australia, will form the basis of a name-branded lamb product, 'Kentish Downs Prime', to be marketed by Elders on both domestic and export markets.