According to the Pew Research Center, as of 2019, millennials overtook baby boomers as America's largest generation. In the U.S., there were 72.1 million millennials and 71.6 million boomers. So, what are the strengths and weaknesses of this younger generation, and how can dry cleaners best connect with this often-misunderstood demographic of workers and team members? These were the questions answered by Jennifer Whit-marsh in her presentation, "Attracting and Managing the New Generation of Workforce." Whitmarsh, a member of the drycleaning consulting firm The Route Pros, spoke at an event co-sponsored by The Northeast Fabricare Association (NEFA), the Pennsylvania and Delaware Cleaners Association (PDCA) and the South Eastern Fabricare Association (SEFA) in cooperation with the Drycleaning & Laundry Institute (DLI).
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