This is not what I'd call a side dish; this is the main course,'says Marcel Moeller.'It's crit-ically important to our overall business strategy.It needs that level of dedication.'Moeller,Dow Polyurethanes'global sustainability director,is determined to put sustainability at the forefront of the PU business's strategy.Moeller has been with Dow for 20 years,with much of his early career spent in the company's polystyrene insulation material business,which was later acquired by Ravago Group.He has been with Dow Polyurethanes since 2014,serving as its marketing director,EMEA,for about six years.'I got more and more into the sustainability topic,up to the point where,early this year,we decided that I would hand over all my marketing responsibilities to fully focus on sustainability,'says Moeller.
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