There are concerns among conservationists in Italy about the sale of solitary bee species, under the purported aim of supporting pollination and to raise awareness about these bees, mistakenly defined as ‘at risk of extinction’. The marketing campaign aims to educate the public about the plight of the bees and threats to pollinators. These issues affect honey bees, and therefore beekeepers, but even more so all other bee species. The so-called bee decline is a complex phenomenon and therefore bee conservation is not ‘child’s play’.
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