Keeping the faith in Aussie wine in London

摘要

With Australian wine exports facing challenging times in the UK market, industry representatives spent a week restoring Aussie wines to the hearts and minds of those at the London International Wine Fair in May. General manager for market developmentat the Australian Wine and Brandy Corporation (AWBC) Paul Henry said he had two primary aims for the week: for the trade to keep faith in Australian wines, and for Australian producers to keep investing in the UK market. "Our aim was to provide a platform and a number of compelling reasons to the trade to keep faith and investment in the Australian category. At the same time, we also wanted to demonstrate to visiting stakeholders and wineries that in reciprocal fashion, the UK market was also still worth investing in."