EVALUATION ON CONSUMERATTITUDES TOWARDS TO THE PURCHASE OF ECO-LABELED PRODUCTS

摘要

The use of eco-labeled products are specific tools used for promoting sustainable consumption,so it is important to guide and educate consumers on choosing these products.The paper presents the results of a market study conducted during the period 2010-2013,within the LIFE + project - "Green Products Promotion",a study that aimed to identify the buyers' decision regarding the environment when pur-chasing some products.The results show that over 46 % from respondents know the most significant ef-fects,62.46% consider its environmental impact and 45.8% believe that the Ecolabel plays an important role in their purchasing decision.