With the peak summer juice period upon growers, the industry is fighting a number of negative public perceptions but, Liz Mecham explains, for the Australian citrus industry, it isn't all doom and gloom.At the forefront of the Australian citrus juiceindustry's issuesis the public war being waged on sugar, and fruit juice being inextricably linked as a sugar-laden drink due to the content of naturally occurring fructose.
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