FOOD WASTE DIVERSION PROMOTED ON THE STREET: As part of San Francisco's Zero Waste mission, hauler uses collection trucks to communicate value of source separated organics and recyclables

摘要

IN January 2009, collection trucks hit the streets of San Francisco with a bold message: look more closely at your garbage, because it is primarily made up of resources that should be composted or recycled. There are now about 20 trucks with 3D imagesof food waste or recyclables displayed on their sides, giving the illusion of glass panels that reveal the vehicles' contents. Passers-by see trucks carrying source separated food waste, or blue bin recyclables, instead of plain "garbage" trucks. The trucks are part of Norcal Waste System Inc.'s "Recycling Changes Everything" campaign, explains Robert Reed, a spokesperson for the company. Norcal operates Sunset Scavenger and Golden Gate Disposal & Recycling, which are contracted to haul San Francisco'sresidential and commercial waste. "The primary impulse of this campaign is to get people to take a moment from their busy day, and take a good look at what they're throwing away," says Reed. "As the trucks reveal, it's not garbage, but mostly cardboard, glass, metal, food scraps, etc., things that should be recycled or composted."