Raising profiles in the community

摘要

If a symbiotic relationship with your local community brings more people to your garden centre, increases sales and the average customer spend, then the effort to develop it will have been worth it. Your community is the most important ally you have in your business. Experience tells us that continuing to offer a wide range of quality products at competitive prices, but ignoring the community you serve, could put you on the path to a slow death, just as many corner dairies have experienced with the rise of supermarkets and convenience stores that have bigger marketing budgets and perceived convenience.