It's All About Trust

摘要

Earlier this month I attended PHC-CCONNECT2022 in beautiful Charlotte, NC (you can read our full coverage in the feature on pg. 22). I've decided it might be my favorite show of the year. It's not too big (AHR Expo and KBIS are so huge, so busy, that you always come away with regrets, feeling there was a booth you didn't get to visit or a session you were unable to attend). It lasts just a couple of days. And the best part? Everyone you want to see is right there.Whenever I'm covering an event, I try to find a theme that will tie everything together for me. It helps fix it in my memory (cover the same conference more than a few times and they start to blend together) and it gives me star to steer by when I'm writing things up.For this year's PHCCCONNECT, the theme I came away with was "trust."The "connect" in PHCCCONNECT is about connecting people. Not just networking, but those deep, long-term relationships that are at the heart of any successful business. And as I heard over and over again, the basis of all strong relationships is trust.