Enso Tyres Ltd.,a British engineering startup that has developed what it claims to be an ultra-low rolling-resistance tire optimized for electric-vehicle applications,has struck an off-take production deal with Algerian tire maker Iris Tyres.Founded in 2016 by Icelandic entrepreneur Gunnlaugur Erlendsson,Enso Tyres has generated substantial publicity in the past 18 months in the United Kingdom with a series of demonstration tests with various entities that purport to show the Enso tire's claimed rolling-resistance advantages.London-based Enso has yet to disclose publicly detailed results of the tests or comparative performance data of its tires versus products from established tire makers,but in a company statement,Enso said its arrangement with Iris will enable it to"strengthen its position as an environmentally friendly brand [supplying] energy-efficient and low-emission tires dedicated to EVs."
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