California-based designer and entrepreneur Holly Riddel is on a mission to inspire people to look at one another with kindness, curiosity, and an open mind and heart. Integrating her passion for bringing people together with products designed to facilitate that connection, Riddel recently launched the 0.2 Meet Your Destiny brand, which includes a unisex fragrance that "evokes the emotional high of love and connection" and her most recent introduction, a ready-to-drink cocktail with an interactive can that creates opportunities to connect. According to Riddel, the 0.2 brand name, as well as the name of the company she founded to produce the products, 0.2 SIPS LLC, is reflective of her mission. "0.2 stands for the one-fifth of a second that scientists say it takes to make an instant connection with another, to feel that rush of excitement, and to experience an instantaneous chemical reaction in the body and brain," she explains. "Meet Your Destiny [canned cocktail] is meant to elicit that feeling, that sensory rush of pleasure, in a drink."
展开▼
