Following JECFA approval, the Codex Alimentarius (Codex) has adopted the processes of bioconversion and fermentation used for the production of Reb M into its guidelines. This addition enables PureCircle? by Ingredion to sell Reb M and a range of proprietary blends from its bioconversion process as well as Reb M from fermentation (also referred to as Fermented Sugarcane Reb M), in addition to the stevia sweetener and taste modifier portfolio offered across South Africa, Kenya, Nigeria, Saudi Arabia and other GCC (Gulf Cooperation Council) countries. Most stevia varieties contain minor quantities of naturally occurring Reb M, which makes it difficult to sustainably scale the ingredient. PureCircle's advancements in agronomy science and expansive stevia experience, has enabled the company to better maximize the output of each stevia leaf. With increasing demand for Reb M and other novel steviol glycosides, PureCircle has also invested in new production technologies, including bioconversion and fermentation, with the aim of delivering more cost-effective sustainable solutions to manufacturers. PureCircle is the only stevia supplier able to offer all three Reb M technologies and sources to scale, either alone or in combination with the rest of their proprietary portfolio of sweeteners and flavour modifiers.
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