The Top 10 global consumer trends for food manufacturers

摘要

William Saxton, the director of T-Garage, a global marketing consultancy, offers some insights into reaching consumers today and in the future. Ageing and age complexity Everyone knows that the world population, particularly in the West, is ageing. But there is also an added factor of age complexity. Consumers are either getting older younger or getting younger older. In other words, those who are young are wishing they had more responsibility and more authority, and those that are old are still pretending that they are young. This has implications for the way marketers communicate their brands to consumers.