Legendairy platform to rejuvenate dairy

摘要

DAIRY Australia (DA) is preparing to launch a long-term national marketing and communications strategy to help re-invig-orate the dairy industry and instil pride and confidence where it matters most: with dairyfarmers.'Legendairy' will tell the inspirational story of Australian dairying. The result of many a long conversation between DA, dairyfarmers, manufacturers and other key industry people to really hear what the industry has to say, Legendairy has been 12 monthsin the making.According to DA, the industry is literally overflowing with inspirational dairy people with inspiring stories to tell. But many of these stories are not being heard, and it's time to start telling them.