The Tokyo Games are expected to be popular around the world as people emerge from a pandemic hibernation. Exarchos expects viewing figures to exceed Rio's 3.3 billion worldwide. (The 2012 London Olympics was watched by 3.6 billion people worldwide, topped only by the 2008 Beijing Games' 4.4 billion viewers). The absence of foreign visitors to Tokyo will create a different experience for viewers, as much of the Olympic vibe is derived from the crowd reactions. Flying the flag and the crowd roaring on their favourite is part of many events, and OBS has plans to allow spectators and fans to show their virtual support. It is providing rights-holding broadcasters with digital tools to enable end users to cheer for athletes or countries or the Games in general. These cheers will be shown in the venues.
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