Global Public Health Communication: Challenges,Perspectives and Strategies

摘要

Who is responsible for health? The individual or society, or a combination of both? Both Haider and Jenkins grapple with this issue in their books, Global Public Health Communication: Challenges, Perspectives and Strategies and Building Better Health: A Handbook of Behavioral Change.Haider and colleagues present a snapshot of behaviour change communication theoretical and practical ideas and provide useful case studies of situations where public health communication has been effective in eliciting behaviour change. This book is not a comprehensive treatment of the subject area, but a collection of essays dealing with the challenges and issues related to public health communication. It provides valuable insights into the theories, methods and practice of communication from the level of the physician to the population.