What makes trade marks deceptive or confusing? Challenges to registering therapeutic goods trade marks

摘要

To successfully market therapeutic products in Australia, effective product branding is vital, and selecting the right trade marks can achieve valuable proprietary rights for the owner. One of the most important criteria is to choose trade marks thatare not likely to cause deception or confusion. Pharmaceutical/biotech companies can avoid considerable rebranding expenses if they choose trade marks that cannot be challenged on this basis.