Opinion surveys are the dominant method for gauging U.S. farmland values. However, there is no systematic evaluation of how opinions are formulated and change over time. Using panel data of agricultural professionals from the Iowa Land Value Survey over 2005-2015, we investigate how surveyed experts update their farmland value estimates. We find that experts almost fully correct their prior "errors" in a single period. Experts' opinions also incorporate most of the prevailing price innovations in one period. Our Bayesian estimation technique simultaneously addresses the unobservability and nonstationarity of prevailing farmland values and the Nickell bias in short dynamic panels.
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