A-P hits the beights

摘要

Driven by the rapidly expanding beer consumption following rise of disposable income among the mass consumers, the region is become a promising market for the glass packaging. Thanks to beer and new market changer energy drinks that prefer glass for upper segments. The beverage market is growing annually by double digit helping glass have a significant slice, although PET and can are taking most. In what is fast approaching a trillion dollar global packaging market, the largest stake-holding region, Asia Pacific, and most particularly, Southeast Asia under ASEAN bloc, has emerged as the fastest growth area. Asia Pacific's share has already expanded to more than a third of the total world consumption of all types of packaging materials, according to the market growth analysed by the researchers at UK/USA based World Packaging Organisation (WPO)/PIRA International. Paperboard/paper, plastic and metal are well ahead of glass in total global consumption of packaging materials.