With an innovative product in a rapidly developing industry, Chicago-area plant-based foods company Good2Go Veggie has experienced steep growth in demand for its shrimp substitute made entirely from plants. The product, aptly named Shock'N Shrimp for its realistic presentation, texture, and flavor, was developed by long-time vegetarian LaShaun Jackson to fulfill a market need for vegetarians who want to maintain their lifestyle without completely giving up their favorite meat and seafood products. Good2Go was founded by LaShaun Jackson along with wife Andrea Jackson, now COO, and two other family members. The first test of the plant-based shrimp was its launch at a seafood restaurant owned by Andrea Jackson's cousin and Good2Go co-owner Dwight Culbreath where extremely receptive patrons and rave reviews confirmed that Good2Go had a winning product. Since that time, Shock'N Shrimp has quickly moved from use at a single restaurant to a retail presence in the Chica-goland area and nationwide online demand.
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