There will soon be eight billion living people in this world — as many living people on this earth as all human beings who lived before us. It's an extraordinary thought, because there will soon be 16 billion feet that need footwear. This is a huge market for shoemakers to share, explained Desma's co-MD, Christian Decker, in his presentation entitled Desma 4.0. Like most industries, footwear suffered through the Covid-19 pandemic, with a 22.2% downturn. The market is now recovering, but shoe consumption — counted in pairs per capita per year — remains below pre-pandemic levels.
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