With the advent of the era of big data, data mining has become one of the key technologies in the field of research and business. In order to improve the efficiency of data mining, this paper studies data mining based on the intelligent recommendation system. Firstly, this paper makes mathematical modeling of the intelligent recommendation system based on association rules. After analyzing the requirements of the intelligent recommendation system, Java 2 Platform, Enterprise Edition, technology is used to divide the system architecture into the presentation layer, business logic layer, and data layer. Recommendation module is divided into three substages: data representation, model learning, and recommendation engine. Then, the fuzzy clustering algorithm is used to optimize the system. After the system is built, the performance of the system is evaluated, and the evaluation indexes include accuracy, coverage, and response time. Finally, the system is put into a trial operation of an e-commerce platform. The click-through rate and purchase conversion rate of recommended products before and after the operation are compared, and a questionnaire survey is randomly launched to the platform users to analyze the user satisfaction. The experimental data show that the MAE of this system is the lowest, maintained at about 0.73, and its accuracy is the highest; before the recommended threshold exceeds 0.5, the average coverage rate of this system is the highest: 0.75; in Q1-Q5 subsets, the shortest response time of the system is 0.2 s. Before and after the operation of the system, the average click-through rate increased by 11.04%, and the average purchase rate increased by 9.35%. Among the 1216 users, 43% of the users were satisfied with 4 and 9% with 1. This shows that the system algorithm convergence speed is fast; it can recommend products more in line with user needs and interests and promote higher click-through rate and purchase rate, but user satisfaction can be further improved.
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