机译:Analyzing repurchase behavior and benchmarking brands: implications for salespersons in a personal selling context
Bennett Univ;
Indian Inst Management Rohtak;
Farmers' repurchase behavior; Farmers' consumption experience; Tractor industry; Brand efficiency; Data envelopment analysis (DEA); Personal selling; CUSTOMER SATISFACTION; WORKPLACE SPIRITUALITY; CO-CREATION; TRUST; EFFICIENCY; SALES; PERCEPTIONS; CONSUMPTION; COMMITMENT; EXPERIENCE;