Portuguese company Rovensa’s (Lisbon) biological agricultural products unit, Rovensa Next, has launched operations in the Iberian Peninsula. The company is debuting its portfolio under the brand in Portugal and Spain. The company unveiled its offerings at the trade fair, Fruit Attraction 2023 in Madrid, early this month. Rovensa Group chief executive officer Javier Calleja welcomes the move. “The expansion of Rovensa Next is the result of growing demand for biological solutions in agriculture that is respectful of the environment without compromising on efficacy,” he says. “In Spain and Portugal and across the world, farmers and distributors, industry and society, need sustainable tools that contribute to biodiversity.” Mr Calleja says that Rovensa Next was created to change direction through its products and expert teams.
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