Software can't get hard cash

摘要

The cost of developing software to package with their hardware is crippling chipmakers-but customers just don't want to foot the bill. "THERE IS a disruptive transformation happening in the electronics industry," argued John Bruggeman, chief marketing officer for Cadence Design Systems at the company's recent CDNLive technical conference in Munich. "And I believe it's being driven by two trends. The first is the economic rollercoaster that we have been on for the last ten years.