The purpose of this study is to show the differences in impression evaluation among different media stimuli for housing space. We conducted an impression evaluation experiment for a pamphlet, material samples, and real rooms for media stimulation using an SD method with 85 participants to extract similar and the dissimilar impression evaluations among the media stimuli.The results indicated that the evaluations for real rooms were more positive than those for a pamphlet or material samples as a whole; especially, for brightness and youthfulness among different forms of stimulation. The evaluation structure by factor analysis of a pamphlet and real rooms were almost same; however, those by material samples were different, suggesting that a pamphlet is useful to express a real room, but material samples assist in stimulation of the residential space.
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