1. At Fitch Solutions, we believe that the boycott of Russian products will become morewidespread in Western nations in response to the Russian invasion of Ukraine. Informalboycotts of Russian products are not only being led by consumers, but also by localgovernments and companies, which are now taking part in withdrawing the sale Russianproduced vodka.2. We believe that this has the potential to significantly impact Russian vodka producers,especially leading vodka brand, Russian Standard. We note, however, that the impact onvodka consumption will be minimal in nations where these bans have been enacted asinternational vodka brands, including Smirnoff (Diageo), Grey Goose (Bacardi) andAbsolut (Pernod Ricard), tend to dominate these consumer markets.
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