Aintibiotic free and organic labeled-chicken now can easily be found in supermarkets in big cities in Indonesia, and is available in different brands. This points to a trend towards organic food in Indonesia.Based on its observation, Pronic Indonesia, a producer of probiotic broiler under the Probio Chicken brand, said although the market for value-added chicken is segmented, demand continues to grow and the profit margin is high because it commands a premium price.
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