The Lego Group has announced plans to build and operate its factory in China, which will supply products for the growing Asian market. Construction is expected to begin in 2014. "Having a full control of the production process is essential to delivering products of a consistent high quality and safety and in harmony with our values. By placing a manufacturing site in the region, we reduce our environmental impact as we lower the need for transporting products from Europe to be sold in Asia," says chief operating officer Bali Padda,
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