The site 'Baby Be Smoke Free', developed by Tommy's the Baby Charity, came runner up for the Innovation Award at the 2013 British Medical Association Patient Information Awards. It is specifically designed to help women who are pregnant stop smoking. The images and language have been aimed at teenagers and young women. The site lists resources, gives top tips on quitting and has videos of real women discussing the issues. There is a 'stop and spend' calculator that allows women to work out how much money they would save, and gives ideas for spending the money on themselves or their unborn child.
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