Marketing in rising economies: Globalisation, the Internet and the rise of new markets are affecting overseas business development

摘要

HAS THE economic downturn that followed the financial crisis caused a rethink of corporate success? Has the bias shifted from quarterly results to the way a company conducts its business, how it works, makes decisions, treats others, and communicates? The authors of this groundbreaking new book think so. I think they're jumping the gun. Quarterly results are still the most meaningful measure for investors. How companies behave is, obviously, becoming more important.