The Nature Conservancy, Kenya Wildlife Service, and Tencent Corporation are working together to raise awareness about protecting wildlife and about China's relationship with Kenya in combating the illegal wildlife trade. Tencent Corporation, a leadingprovider of Internet services in Asia, was traveling in Kenya to see wildlife conservation in action. Under the leadership of Tencent CEO and The Nature Conservancy China Board member Pony Ma, Tencent joined The Nature Conservancy and the InternationalFund for Animal Welfare (IFAW) in a joint campaign to combat the illegalonline wildlife trade on Tencent's social media platforms.
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