While wine is a natural part of any upscale dining establishment, where that wine is stored becomes serious business for restaurateurs. Wine storage is a crucial aspect of any wine program, given how important wine is to a restaurant's bottom line. Both temperature and aesthetics are factors for restaurants that have invested in a wine program. Custom cellars and off-site wine storage are two ways restaurants can both protect and promote their wine program. Some wine cellar design companies claim that increased visibility for wine increases wine sales, as well as increased security, while for restaurants, investing in a cellar can just mean good business sense.
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