WHICH SOCIAL MEDEA PLATFORM AND WHY?

摘要

Each social media channel has its own personality and uses. Facebook is perhaps the best for meaningful interaction because the audience is generally larger, and more diverse and posts aren't limited by character count. However, one limiting factor for Facebook is its algorithm, which decides which posts appear in news feeds. Self-promotional posts are not given wide distribution, and time-sensitive posts, such as outage information, might not immediately appear in news feeds. Because Facebook also frequently adjusts its algorithm, social media teams need to continually stay abreast of the changes.