According to author Alice Sherwood, we live in an age in which the pursuit of authenticity - from living our 'best life' to the consumption of exorbitantly priced craft ales - appears to matter more and more to consumers of everything from the clothes we wear to the digital lifestyles we inhabit. It's something of a paradox that the hostile forces of inauthenticity are competing for space in this world, especially in the post-digital age when the horizons and opportunities for self-deception and scamming are limitless.
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