I Dr Anand Shankar Raja M, would strongly say that fashion shows across the world are just amazing! It creates a lot of opportunities for the upcoming (Booming Fashion Entrepreneurs). In this context, BFE Booming Fashion Entrepreneurs are those fashion and textile enthusiastic experts who have zeal and passion to bring new fashion trends in the market creating an illusion in the minds of fashion and textile enthusiastic consumers. Sustainable brands are preferred by people across the world and this is supported by the facts published by McKinsey in the state of fashion report mentioning that 66% of the world consumers prefer viable brands (NETWORK, 2019). Fashion keeps changing! It is never a constant force and hence it is an erratic concept which needs new varieties of exploration to understand the consumer behaviour if not, the marketer fail!. With the advent of information technology and Omni Channel marketing fashion brands are popularized across the world through e-commerce and its vast supply and distribution strategies (Drew & Sinclair, 2014). People do imitate fashion! Yes, it has to be imitated so that the marketers are successful in the market and it is a human tendency. New movies, television series, fashion books, magazines, fashion shows, iconic trends are all imitated for a reason and few heroes and heroine who have the extream fashion sense are considered to fashion God and so "Marilyn Monroe" (Porter, 2010), (McAndrew, 2012). The red carpet walk at the Grammys is to be quoted where a few were fashion God's and a few were fashion spoilers which went very viral across the world through social media and other information channels.
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