ExxonMobil joins marketers using urgency marketing tactics

摘要

ExxonMobil has launched mobile "flash sales" on fuel,offering Exxon Mobil Rewards+ club members time-sensitivesales available one day only for a few hours. The first "PowerHours" sale took place May 20 from 2 to 6 p.m.E-commerce marketing firm ActiveCampaign definesa flash sale as an online promotion offering substantialdiscounts or promotions for a very short period of time –typically to get shoppers to impulse buy or increase shorttermsales.