Though it may be a fading memory by now, I am going to ask each of you to try to recall just a few short months ago when you were in the throes of the holiday shopping season. Okay, are you there yet? Can you smell the scent of hot chocolate wafting through the air and hear the crunch of freshly fallen snow beneath your feet? Yes? Excellent! Now let me ask you a simple question. What percentage of your holiday shopping—not necessarily buying—at some point involved online research? In the Tratensek household, I would honestly estimate that 95% or more of our holiday purchases involved some form of online engagement. And, if most households out there are similar to ours, then this is a pretty eye-opening statistic to consider.
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