Yellow Pages ads aren't your primary marketing effort, but they do bring customers in, so you should try to get the most bang for the buck. But how do you do that? There aren't many books written on the subject. Fortunately, I have several tips to share. Tip #1: Limit your ADS to your primemarketing area. Don't spend money unless you have to. Sure, those line ads (a one-line ad listing name, address and phone number) are inexpensive, but if they are not in your prime area, how do you think they'll help your business? The Yellow Pages' primary pull is individuals who are new in town and others who need the specific services of a drycleaner. They don't want to travel to you; they want something nearby.
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