Creating A strategic plan gives us an opportunity to reflect on our past and to decide on our future, using our mission as a compass. Looking back, we can evaluate our progress in terms of our strengths, weaknesses, opportunities, and threats-a "SWOT analysis." Looking ahead, we can use such an analysis to develop a set of goals achievable within a predetermined period of time and to decide upon the strategies that will put the plan into effect. For a full year, the leadership of the Academy of Breastfeeding Medicine has been working on a new 5-year strategic plan. It has recruited the services of a consultant, Mr. Tony Proscio, whose skill and expertise were critical in developing a plan in which all Academy members may take great pride. The plan establishes six priorities that will govern Academy activities and operations in the years ahead. The overarching goal is "to ensure that the Academy of Breastfeeding Medicine is recognized as the premier physicians' organization in breastfeeding and human lactation worldwide."
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