SHINE OF THE TIMES

摘要

Lip oils have been leading the lip make-up category in 2022, leaving glosses with heavy, hair-clinging formulations stuck in the past. Emerging in line with the 'clean girl' aesthetic -the latest iteration of the 'no make-up make-up' trend, characterised by glassy lips and dewy skin - lip oils have been trending since 2021, and in particular since Dior's Addict Lip Glow Oil went viral on TikTok. The product continues to rule the segment as the UK's number one prestige lip oil in the UK according data from The NPD Group (January-May 2022).